I recently wrote about why manufacturers (and businesses, for the most part) don't blog.
I stumbled on and article this morning titled "12 Common Blogging Mistakes To Avoid" that gives some pretty good advice on do's and don'ts for the beginning bloggist.
Of course, that's you - if you want to be. Just register on MFGx, and you get your own blog for the manufacturing world to see.
The list of 12 mistakes deserves a read. Here are the titles of each item (with my comments in parenthesis):
- Thinking (more) people will actually read (a) post [they won't)
- Using full paragraph format (be brief)
- Not using or numbering lists (see previous)
- Trying to sell something in a blog post (the more commercial you are, the less credibility you earn)
- Not including facts (support your findings)
- Using improper titles (don't get cute - say what it's about)
- Writing for pHds (keep it simple, when you can ... tough for manufacturers sometimes - it's the nature of the beast)
- Making the post too long (again, be brief)
- Repackaging existing information (and be sure to give proper credit)
- No use of headings and subheadings
- Highlight or bold important terms and concepts (helps readers scan - perfect for the Web)
- Not using supporting images (a picture's worth a 1000 posts)
One other point from me: find your own voice. Following these nuggets of advice can get you started blogging on the right foot.
