We recently wrote about CSR and its ultimate importance you manufacturers at every level.
A few days back, the CSR Supply Chain Summit was held in Shanghai. The event is compelling enough, what with the recent PR (2007) on China products.
But the companies that presented their CSR strategies in Shanghai are the story here. These companies are serious. And their commitment is focused to help their supplier base reduce the damage that PR has done to their (and other) brands.
Bayer Healthcare. Nestle. Eaton. These are not just companies that can talk CSR - these are companies with skin in the game.
Check out the notes from the CSR event in China. Look for what qualities and strategies equate well with your business.
Now's the time to embrace this movement, not later.
If this is a subject you are interested in. Check out this link: http://www.high-purpose.com/ Christine Arena has written two outstanding books on the subject of CSR and is a top mind in the space.
Enjoy!
DL