Did you watch the NFL conference championship games in the U.S.? I did. One thing that struck me was the Budweiser commercials.
The guy they have pushing Budweiser is brilliant, and the selection of that guy as a spokesperson refers directly brilliantly to manufacturers.
He's believable, and he's leveling with you about how complicated it is to brew an American lager. It completely boggles my mind that "American Lager" is used to describe the complexities of beer, but I'll leave that for another post.
To the point ...
Don't miss that the guy that Budweiser picked to promote their beer is relatable to by their audience.
What does your Web site say? Is it "relatable to" by YOUR audience? How believable is the voice your site delivers? Do you enunciate the real value of your business – how dependable you are – or do you talk more about your eqipment lists and Google maps?
