In Medellin, if you are looking for the latest threads you go to the two main shopping zones - Oviedo and El Tesoro. Just in case people have a certain impression of Colombia, you might like to see that the stores you frequent in NYC, London, or Barcelona are in here full force. Here's a glimpse of Puma, Americanino, Diesel, Kipling, Mango (Zara), and Marithé François Girbaud as only a few of the many retail fronts in Colombia: