There is something in the air in Las Vegas this time around for MAGIC more than I have ever noticed in past editions. There is a power struggle going on amongst MAGIC and a host of competing shows. Brands are looking more than ever to be in the place where they can attract the most attention. MAGIC has it's crowd and there is certainly activity, but each time MAGIC happens it seems there is another, more niche show competing for the exhibiting brands and attending buyers; MAGIC, Project, MRket, ENK Vegas, Curve, Pool, and the new (status quo shaking) show called "When I Move You Move" put out there by Christian Audigier of Ed Hardy. When I first heard the name of WIMYM it sounded odd but the name grew on me over the past two days to the point when I couldn't help laugh and admire the sheer hutzpa (and upon further reflection genius) of this move on a host of levels. Here are the shots:
