I love this idea. It's over the top and full of bravado. Diesel, the well known Italian based brand founded by Renzo Rosso is pulling out all the stops to celebrate it's 30th anniversary. One day, 17 cities, top venues, all streaming live online. Hey Diesel...don't forget to send those tickets to us for the Zurich event at Kaufleuten - our people in Geneva aren't that far....
Diesel World Event
